Jing Betty Feng
Business Management/School of Business
Project: Perception of AI among College Students
Grounded in the Technology Acceptance Model (TAM) and theories of technological perception, the research examines how psychological factors, social influences, and technological conditions contribute to students' overall perceptions of AI. This study aims to provide actionable insights for educators and administrators on fostering informed and responsible engagement with AI technologies by employing mixed methods, including focus groups and surveys. Findings will offer practical recommendations for curriculum development, digital literacy initiatives, and institutional policies to enhance students鈥� understanding, critical evaluation, and ethical use of AI in higher education.
Student鈥檚 role
Students involved in this project will actively participate in each stage of the research process. Their roles and activities will include:
- Conducting a Literature Review: Students will review and summarize existing research on TAM framework, AI adoption, and technology acceptance theories to identify key themes and gaps.
- Data Collection: Students will assist in distributing surveys, recruiting participants for focus groups, organizing and conducting focus groups, and ensuring data is collected ethically and efficiently.
- Data Analysis: Students will analyze both quantitative and qualitative data using tools such as SPSS or NVivo, gaining hands-on experience in statistical and thematic analysis.
- Preparing a Poster Presentation: Students will synthesize their findings into a visually engaging poster and present the results at a symposium to share insights with peers, faculty, and administrators.
Student's Criteria
The students should have fundamental statistical skills to conduct descriptive and regression analysis.
Outcomes
The intended outcomes include conference presentations and journal publications to disseminate the findings.
Schedule
Expected to have 4-5 hours of in-person or virtual meetings weekly. Activities during the weekly meetings will include:
- Seminar-Style Literature Discussions: Students will engage in in-depth discussions of relevant literature, guided by the faculty mentor, to deepen their understanding of theoretical frameworks and research context.
- Progress Reporting and Question-Raising: Students will provide updates on their research progress, reflect on their learning experiences, and seek clarification or guidance on any challenges they encounter.
- Focus Group Facilitation: Students will plan and conduct two in-person focus groups, with the faculty mentor providing support and feedback on facilitation techniques, data collection, and ethical considerations.
- Poster Preparation: Students will synthesize their findings into a visually engaging and concise poster, incorporating feedback from the faculty mentor to ensure clarity and impact before presenting at a symposium.
The rest of hours will be independent research activities including reading assigned literature, preparing for literature discussion, data analysis, and potentially drafting an academic paper.
Type of job
Hybrid
Applications